Master Your Finances Kurt Baker With Jeff Barnhart – Adapting Marketing In COVID-19

Written by on May 13, 2020

Our host, Kurtis Baker, is joined by Jeff Barnhart CEO/Founder at Creative Marketing Alliance ( ). We talked on how technology has driven the marketing world. On how marketing is like the oxygen that keeps business going. He provided recommendations on how to adapt marketing to our current COVID-19 situation.

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Episode Transcript :

00:00 Kurt Baker: You’re listening to a podcast of Master Your Finances with me, Kurt Baker, a certified financial planner professional, Sunday mornings at 9:00 AM on That’s me. I am Kurt Baker, certified financial planner professional, located at Princeton, New Jersey. I can be reached on our website, which is, or you can call me directly at 609-716-4700. This week, we’re very pleased to have back with us again, Jeff Barnhart, who is the CEO and founder at CMA, which… CMA is designed to help other companies grow and archive their goals through strategic marketing integrated communications. Jeff has led the agency through years of success by providing expert guidance to organizations of all sizes, and industry backgrounds across the globe. Since 1987, CMA has developed 211 websites, created 311 brands and won 371 industry awards.
01:01 Kurt Baker: Jeff has been recognized as the Small Business Person of the Year by the then Princeton Regional Chamber of Commerce, and Outstanding Small Business of the Year by the MIDJersey Chamber of Commerce. He was also appointed to the Small Business Council of the US Chamber of Commerce, and was a regional finalist for Inc. Magazine Entrepreneur of the Year Award. Before founding CMA, Jeff played a pivotal role in integration of marketing and sales through three company mergers at Philips lighting, and the launch of one of the first energy efficient, environmentally beneficial lighting products in the US market. He was instrumental introducing the EPA Green Lights Program, which was the precursor to the current Energy Star Program.
01:46 Kurt Baker: As a Rider University graduate, Jeff has been honored with the University’s Leadership Legacy Award, and the Alumni Achievement Award. He’s also been inducted into the Hopewell Valley Central High School Distinguished Graduates Hall of Fame. Jeff, thanks again for taking some time out of your day to help us out. I think a lot of people… I mean marketing is an interesting thing, because I think businesses whenever they go through stressors, I think the knee-jerk reaction is, they immediately pull in their marketing which, I think we had this conversation last time, that’s probably not the right thing to do. In fact, there was another, an insurance agent we were just talking about the other day, she was like last time in ’08, ’09 I stopped advertising for a little while to try to save money and she was getting calls from her clients saying, “Did you go out of business?”

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